ART & DESIGN PROJECTS

Ev Rebranding

Developed a sub brand for Tesla targeting a younger luxury audience. The "Aurora" model centers around themes of exploration and distance, using northen lights inspired visuals to reinforce the idea of travel and experience.

 

Design choices focused on color, lighting, and composition to differentiate the sub brand while still alligning with Tesla's identity.

 

Illustrator, Procreate, Photoshop 

Hall Signage

Designed a wayfinding system for the third floor of an academic building. The goal was to create signage that is immediately legible and helps people navigate the space quickly with minimal confusion.

 

A high contrast black and yellow palette alligns with the school's identity while ensuring readability from a distance.

 

Illustrator, InDesign

Font Magazine Spreads

Created editorial spreads to showcase a custom typeface, "Arcane", developed with a playful, hand drawn aesthetic. The goal was to present the font in a context that highlights its personality while remaining functional and engaging.

 

The spreads take the form of interactive, activity based layouts aimed at a younger audience. Design and typographic decisions emphasize clarity and hierarchy while allowing the expressive qualities of the font to remain the focus.

 

Glyphs, Illustrator, InDesign

LA 2028 "Collection of Voices" Logo Variations

Developed a series of logo variations for the Los Angeles 2028 Olympics, exploring typographic and symbolic treatments of the "A" to create a versatile identity system. The design focuses on legibility, adaptability, and visual rhythm, allowing the logo to function across multiple scales and applications.

 

A complementary pattern was created to extend the visual language, providing cohesion across promotional materials, and reinforcing the brand's celabratory tone. The main logo combines palm trees and a sun that were chosen to cleverly resemble the letter "A" when put together.

 

Illustrator

Expressive Typography - New York Neighborhoods

Created an expressive typographic piece inspired by the borough of Jamaica, New York. The piece demonstrates the understanding of typography, beginning with hand-drawn logos, then digitally,  as an emotive design vehicle.

 

The type treatment uses a spray painted style to evoke urban energy, with even the "i" designed as a light, referencing the neighborhood's illuminated streets at night.

 

Procreate

Vinyl Album Cover

Explored the concept of art direction, digitally and physically, creating an album cover inspired by Soundgarden's "Superunknown" album.

 

The design balances typography, imagery, and layout to reflect the album's tone and mood, demonstrating conceptual and applied design thinking.

 

Procreate, Illustrator

CD Album Cover

Designed a cover that combines bold typography and vibrant imagery to capture the artist's unique sound and aesthetic.

 

Inspired by cinematic/orchestral rock.

 

Procreate, Illustrator, Photoshop

NYC Food Policy Video

Produced a short promotional animation to encourage healthy eating through clear messaging and engaging visuals.

 

Created in association with NYC Department of Health.

 

Capcut, After Effects

Youtube Channel

Built and grew a Youtube channel with currently over 20,000 subscribers, creating and editing gaming content, with a focus on visual branding, engagement, and thumbnail design.

 

https://www.youtube.com/@itstrulymystic